Break-even price calculator
Find the exact price where profit hits zero after every fee, and the price you need for a target margin. Solved iteratively, because percentage fees move with price.
Below this you lose money on every sale. You are currently $20.00 above it.
The line bends because percentage fees grow with the price.
Questions people ask about this
How do you calculate a break-even price?
You cannot simply add your costs, because the percentage fees change as the price changes — a higher price means a higher referral fee, which means you need a higher price again. This calculator solves it iteratively, converging on the exact point where profit is zero.
Why is my break-even price higher than my costs?
Because a chunk of the price leaves before you see it. On a marketplace taking 15% plus a fulfilment fee, roughly a fifth of every price increase goes straight back out. That is why cutting price to match a competitor rarely works out the way the spreadsheet suggests.
Related calculators
Where these numbers come from
This calculator uses arithmetic rather than published rates — every figure comes from the values you enter. See the methodology page for the formulas behind it.
Page last reviewed . Spotted something out of date? Tell us — corrections are published with the date they were made.